Outline renews its logo

Logo restyling: Outline increases its “brand-appeal”

 Flero (Brescia) Italy – Almost forty years from its foundation, Outline has renewed its logo, without radically changing it. The aim is to increase the brand-appeal, combining innovation and tradition.

 Since the early seventies, Outline has always had a distinctive feature – a stylized auricle – but has always coupled it with the name “Outline” written in its entirety, on the right.

 From now on, from Q2 2010 to be precise, the auricle will appear on its own, without any writing after it (“Outline” will appear in its entirety on the rear panel, or in any case on other parts of the product).

 To recognize an item with the Outline brand, it will be sufficient to look at the front panel.
The (steel) logo will be perfectly set into the metal front grille – which will therefore also have a new look – forming a harmonic combination.

 The renewal process will be gradual and through time will involve the majority of the current and future range.

 “In our opinion, the renewed ‘ear’ has the great advantage of conferring the products stylish incisive lines, while maintaining a discrete look, as befits professional equipment. With this small but important revolution, we believe we have succeed in our intent to make the logo easy to recognize and remember, giving an idea of compactness, power and dynamism, with a pronounced personality, worthy of top Italian-made products”, comments Outline’s Michele Noselli.