Global Anniversary is Outlined

OUTLINE PRESS RELEASE…
Flero – Brescia – Italy, Wednesday 7^th October 2009

Global Anniversary is Outlined

Dublin, Ireland, 24^th September 2009 – The location is Storehouse 13, St. James Gate: the home of the most famous beer in the world: GUINNESS. The time is 17.59 p.m., which is significant as it represents the date when Sir Arthur Guinness signed a 9,000 year lease on the St. James site at £45 per year.

The event was to mark the 250 years of production of black velvet, a creamy delicious beer that is now a legend. To commemorate the occasion, Storehouse 13, which is a huge hop store, was converted for one night into a live stage and TV studio.

3,000 ticket-winning guests were entertained by Sir Tom Jones, Estelle, Dizzee Rascal and Kasabian. The sound system – supplied by Britannia Row – was Outline’s Butterfly: twelve CDH 483s per hang plus six Subtech 218s, powered by Outline’s T9 amplifiers and controlled via Dolby Lake. All the engineers, who included Robbie McGrath (Snow Patrol and Rolling Stones) and Matteo Cifelli (Tom Jones) enjoyed their time using Butterfly.

Presenting the event was Ronan Keating of Boyzone fame and Cat Deeley to add a little glamour. The show was broadcast live to 250 countries worldwide via Sky broadcasting and also broadcast on ITV 3. There were over forty venues with direct links to the storehouse with many famous artists performing. Two other Butterfly systems were provided by EQ Audio and Events and Outline Ireland.